Marketing: The Core (4th edition)

Title

Marketing: The Core (4th edition)

Document Type

Book

Description

Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fourth Canadian Edition builds on the strengths of the previous editions, adding new and exciting elements that make the material even more interactive and engaging. Marketing: The Core is designed so that students learn and enjoy learning about marketing.

ISBN

978-1259103179

Publication Date

2015

Publisher

McGraw-Hill Ryerson

Terms of Use

Terms of Use for Works posted in SOURCE.

Keywords

marketing, textbook

Disciplines

Marketing

Faculty

Pilon School of Business

Files

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Original Citation

Bonifacio, A., Kerin, R., Hartley, S., Rudelius, W., & Clements, C. (2015). Marketing: The Core (4th Canadian ed.). Toronto: McGraw- Hill Ryerson.

Marketing: The Core (4th edition)

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