brand promotion, integrated marketing and communications, partnership, enrolment
Despite having taught the craft of working with glass for 50 years and playing an instrumental role in establishing a community of glass artists and glassblowers throughout Canada, Sheridan College’s glass programme had been experiencing declining enrolment for several years. This case study outlines the innovative approach taken by Sheridan to generate visibility for and interest in its Honours Bachelor of Craft and Design – Glassblowing programme by partnering with Netflix to create a competition-based reality TV series about glassblowing called Blown Away.
Journal of Education Advancement & Marketing
Peer Reviewed/Refereed Publication
© Henry Stewart Publications 2397-0626
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Original Publication Citation
Szustaczek, C. (2022). ‘Blown Away ’: Partnering on a Netflix reality series to promote glassblowing education. Journal of Education Advancement & Marketing.7(1) 34–50. https://www.henrystewartpublications.com/jeam/v7
Szustaczek, Christine, "‘Blown Away ’: Partnering on a Netflix Reality Series to Promote Glassblowing Education" (2022). Publications and Scholarship. 19.