multiplayer real-time games, human computer interaction, context-aware computing, mobile computing, social engaging games
The pre-show experience is a significant part of the movie industry. Moviegoers, on average arrive 24 min before when the previews start. Previews have been a part of the movie experience for more than a hundred years and are a culturally significant aspect of the whole experience. Over the last decade, the premovie in-theatre experience has grown to a $600 million industry. This growth continues to accelerate. Since 2012, this industry has increased by 150%. Consequently, there is an industry-wide demand for innovation in the pre-movie area. In this paper, we describe Paths, an innovative multiplayer real-time socially engaging game that we designed, developed and evaluated. An iterative refinement application development methodology was used to create the game. The game may be played on any smartphone and group interactions are viewed on the large theatre screen. This paper also reports on the quasiexperimental mixed method study with repeated measures that was conducted to ascertain the effectiveness of this new game. The results show that Paths is very engaging with elements of suspense, pleasant unpredictability and effective team building and crowd-pleasing characteristics.
Faculty of Applied Science & Technology
School of Applied Computing
Peer Reviewed/Refereed Publication
© 2016 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Original Publication Citation
Sykes, E.R., Muthukrishnan, D., Al-Yousifi, Y., Spriet, D., & Krzysztof, P. (2016). Mobile devices at the cinema theatre. Entertainment Computing, 15 21-39. http://dx.doi.org/10.1016/j.entcom.2016.02.004
Sykes, Edward R.; Muthukrishnan, Dilip; Al-Yousifi, Yousif; Spriet, Darren; and Pietroszek, Krzysztof, "Mobile Devices at the Cinema Theatre" (2016). Faculty Publications and Scholarship. 2.