charitable giving, behavioural insights, social innovation
It is hard to overestimate the societal disruption that the COVID-19 pandemic has wrought upon Canada. Perhaps no sector has been as adversely impacted as the charitable sector. Yet, do ordinary Canadians see it that way? And if they do, what are they doing about it? To answer these questions the Community Ideas Factory: Creative Behavioural Insights team at Sheridan College in partnership with the Oakville Community Foundation and BEworks conducted scientifically grounded research across Canada (N = 3000) to gain insight into perceptions and behaviours related to charitable giving during the pandemic. The research also explored and compared the factors that incentivize Canadians to donate to charitable causes. This report contains an overview of how the research was conducted, a breakdown of the key results, and discusses the primary takeaways meant to have an immediate impact on charitable fundraising efforts.
Faculty of Humanities and Social Sciences
© Nathaniel Barr, Ethan Meyers, Michael McNamara, Joel Lopata, Pierre-Jean Malé & Kelly Peters
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Barr, Nathaniel, "Charitable Giving in the Time of COVID-19" (2021). Community Ideas Factory: Creative Behavioural Insights. 1.