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Description
Marketing concepts are constantly evolving, and this project set out to review the delivery of key marketing concepts across the core marketing courses offered at Sheridan.
The focus of this paper and review should be viewed as part of this continuous improvement process, intended to provide recommendations for consideration in an effort to provide a uniquely branded Sheridan Pilon School of Business Administration Marketing diploma student and faculty experience.
Publication Date
2015
Keywords
Sheridan College, Pilon School of Business, marketing, marketing core concepts, business education
Terms of Use
Terms of Use for Works posted in SOURCE.
Disciplines
Business | Curriculum and Instruction | Marketing
Faculty
Pilon School of Business
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
SOURCE Citation
Cooper, John, "Key Marketing Concepts – Core Course Alignment" (2015). Teaching and Learning Academy Research Posters & Papers. 2.
https://source.sheridancollege.ca/pilon_uniq_poster/2