Download Faculty Poster (57 KB)

Download Research Review: Key Marketing Concepts in Core Curriculum (236 KB)


Marketing concepts are constantly evolving, and this project set out to review the delivery of key marketing concepts across the core marketing courses offered at Sheridan.

The focus of this paper and review should be viewed as part of this continuous improvement process, intended to provide recommendations for consideration in an effort to provide a uniquely branded Sheridan Pilon School of Business Administration Marketing diploma student and faculty experience.

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Sheridan College, Pilon School of Business, marketing, marketing core concepts, business education

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Business | Curriculum and Instruction | Marketing


Pilon School of Business

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Key Marketing Concepts – Core Course Alignment



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