Event Title

Metrics and analytics in the newsroom: An ethnographic study exploring how audience data are changing journalistic practice

Location

Sheridan College, Davis Campus, Session C: Room H106

Start Date

24-10-2018 2:15 PM

End Date

24-10-2018 3:15 PM

Description

The use of metrics and analytics is now embedded in and directly impacting newsroom routines. This presentation will explore practice at Norway’s national broadcaster, NRK; The Canadian Press, Canada’s national news agency; the Hamilton Spectator, a local newspaper in Canada making the shift from print to digital; and a similarly sized and situated local paper in the United Kingdom, the Bournemouth Daily Echo. Using a bricolage of theories within a sociological framework, through the lens of media logic, I’ll discuss the potential conflicts between journalism’s mandate to keep the public informed through quality, contextualized storytelling and the use of metrics and analytics to build a bigger audience and sustainable business model.

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Oct 24th, 2:15 PM Oct 24th, 3:15 PM

Metrics and analytics in the newsroom: An ethnographic study exploring how audience data are changing journalistic practice

Sheridan College, Davis Campus, Session C: Room H106

The use of metrics and analytics is now embedded in and directly impacting newsroom routines. This presentation will explore practice at Norway’s national broadcaster, NRK; The Canadian Press, Canada’s national news agency; the Hamilton Spectator, a local newspaper in Canada making the shift from print to digital; and a similarly sized and situated local paper in the United Kingdom, the Bournemouth Daily Echo. Using a bricolage of theories within a sociological framework, through the lens of media logic, I’ll discuss the potential conflicts between journalism’s mandate to keep the public informed through quality, contextualized storytelling and the use of metrics and analytics to build a bigger audience and sustainable business model.