Metrics and analytics in the newsroom: An ethnographic study exploring how audience data are changing journalistic practice
SOURCE Citation
Blanchett Neheli, Nicole, "Metrics and analytics in the newsroom: An ethnographic study exploring how audience data are changing journalistic practice" (2018). Generator at Sheridan. 45.
https://source.sheridancollege.ca/conferences_creates/2018/2018/45
Location
Sheridan College, Davis Campus, Session C: Room H106
Start Date
24-10-2018 2:15 PM
End Date
24-10-2018 3:15 PM
Description
The use of metrics and analytics is now embedded in and directly impacting newsroom routines. This presentation will explore practice at Norway’s national broadcaster, NRK; The Canadian Press, Canada’s national news agency; the Hamilton Spectator, a local newspaper in Canada making the shift from print to digital; and a similarly sized and situated local paper in the United Kingdom, the Bournemouth Daily Echo. Using a bricolage of theories within a sociological framework, through the lens of media logic, I’ll discuss the potential conflicts between journalism’s mandate to keep the public informed through quality, contextualized storytelling and the use of metrics and analytics to build a bigger audience and sustainable business model.
Metrics and analytics in the newsroom: An ethnographic study exploring how audience data are changing journalistic practice
Sheridan College, Davis Campus, Session C: Room H106
The use of metrics and analytics is now embedded in and directly impacting newsroom routines. This presentation will explore practice at Norway’s national broadcaster, NRK; The Canadian Press, Canada’s national news agency; the Hamilton Spectator, a local newspaper in Canada making the shift from print to digital; and a similarly sized and situated local paper in the United Kingdom, the Bournemouth Daily Echo. Using a bricolage of theories within a sociological framework, through the lens of media logic, I’ll discuss the potential conflicts between journalism’s mandate to keep the public informed through quality, contextualized storytelling and the use of metrics and analytics to build a bigger audience and sustainable business model.