Document Type

Conference Presentation

Publication Date



Heroic Journey Model, career, Personal Strategic Plans, creativity in business, purpose, Drive Theory, Jung, Joseph Campbell


Finding a job can be difficult. Finding your calling is much harder but the rewards are many. The author shows how the Heroic Journey Model is currently used to inspire both students and adults in organizational contexts to find and follow their passion. Based in narrative and imagery, individuals are encouraged to explore their potential and set Personal Strategic Plans to achieve their goals. Using a mythic methodology can give encouragement and insight into protecting individual creative capacity – our most valuable resource to ensure a viable and sustainable future.


Pilon School of Business

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Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Original Publication Citation

Grant, G. (2014, June). Creativity in business – A heroic journey. In S. Cremen Davidson (Principle Presenter), Vocation as psyche’s call: Exploring Jungian, mythic and cinematic perspectives on career. Symposium conducted at the International Conference in Guidance and Career Development, Quebec City, QC.

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