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Conference Proceeding

Publication Date



Stanford Creativity in Business program, reflective practice, creativity and innovation, storytelling, Joseph Campbell, Heroic Journey


The demand for innovation within organizations is a worldwide concern. In order for innovation to occur, creativity must first be unleashed in the individual. Education is under heavy criticism for failure to produce the workforce needed to meet the innovation challenge. The solution lies in the human imagination.

Many have tried to ‘teach’ creativity, which results in a prescriptive focus on tools and process, but has limited, if any, emotional engagement. Emotion is a necessary component as the creative drive is intrinsic - it originates from within. In order to increase innovation capacity in our organizations, we need to first increase creative capacity in individuals.

Further, creativity is personal; so the student dictates the context of reflection and explores the belief system that motivates exploration of the creative force. This is a constructivist approach to learning that seeks to transform the learning experience by having the student engage with their own story.


Pilon School of Business


QScience Proceedings


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Peer Reviewed/Refereed Publication


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Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Original Publication Citation

Grant, G. (2013). Business transformation and innovation using storytelling. Qscience Proceedings 2013, Global Innovators Conference 2013: 6. Retrieved from

Additional Files

Business Transformation Storytelling_Conference presentation.pdf (3695 kB)
Business Transformation and Innovation using Storytelling Presentation from Conference

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