Document Type
Article
Publication Date
1-22-2022
Keywords
brand promotion, integrated marketing and communications, partnership, enrolment
Abstract
Despite having taught the craft of working with glass for 50 years and playing an instrumental role in establishing a community of glass artists and glassblowers throughout Canada, Sheridan College’s glass programme had been experiencing declining enrolment for several years. This case study outlines the innovative approach taken by Sheridan to generate visibility for and interest in its Honours Bachelor of Craft and Design – Glassblowing programme by partnering with Netflix to create a competition-based reality TV series about glassblowing called Blown Away.
Journal
Journal of Education Advancement & Marketing
Volume
7
Issue
1
First Page
34
Last Page
50
Version
Publisher's version
Peer Reviewed/Refereed Publication
yes
Copyright
© Henry Stewart Publications 2397-0626
Terms of Use
Terms of Use for Works posted in SOURCE.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Original Publication Citation
Szustaczek, C. (2022). ‘Blown Away ’: Partnering on a Netflix reality series to promote glassblowing education. Journal of Education Advancement & Marketing.7(1) 34–50. https://www.henrystewartpublications.com/jeam/v7
SOURCE Citation
Szustaczek, Christine, "‘Blown Away ’: Partnering on a Netflix Reality Series to Promote Glassblowing Education" (2022). Publications and Scholarship. 19.
https://source.sheridancollege.ca/faad_publications/19
