Marketing: The Core (4th edition)

Authors

Arsenio Bonifacio, Sheridan CollegeFollow
Roger Kerin
Steven Hartley
William Rudelius
Christina Clements

Files

Document Type

Book

Description

Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fourth Canadian Edition builds on the strengths of the previous editions, adding new and exciting elements that make the material even more interactive and engaging. Marketing: The Core is designed so that students learn and enjoy learning about marketing.

ISBN

978-1259103179

Publication Date

2015

Publisher

McGraw-Hill Ryerson

Terms of Use

Terms of Use for Works posted in SOURCE.

Keywords

marketing, textbook

Disciplines

Marketing

Faculty

Pilon School of Business

Copyright

© McGraw-Hill Education Canada

SOURCE Citation

Bonifacio, Arsenio; Kerin, Roger; Hartley, Steven; Rudelius, William; and Clements, Christina, "Marketing: The Core (4th edition)" (2015). Books & Chapters. 1.
https://source.sheridancollege.ca/pilon_book/1

Original Citation

Bonifacio, A., Kerin, R., Hartley, S., Rudelius, W., & Clements, C. (2015). Marketing: The Core (4th Canadian ed.). Toronto: McGraw- Hill Ryerson.