Marketing: The Core (4th edition)
Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fourth Canadian Edition builds on the strengths of the previous editions, adding new and exciting elements that make the material even more interactive and engaging. Marketing: The Core is designed so that students learn and enjoy learning about marketing.
Pilon School of Business
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Bonifacio, Arsenio; Kerin, Roger; Hartley, Steven; Rudelius, William; and Clements, Christina, "Marketing: The Core (4th edition)" (2015). Books & Chapters. 1.
Bonifacio, A., Kerin, R., Hartley, S., Rudelius, W., & Clements, C. (2015). Marketing: The Core (4th Canadian ed.). Toronto: McGraw- Hill Ryerson.